MEET HANNAH
PROFESSIONALISM MATTERS
Hannah Rosenbaum a distinguished alumna of the University of Florida, holds dual bachelor's degrees and is currently charting new heights in academia as she pursues a Master’s degree in Data Analytics & Computational Social Science at the University of Massachusetts-Amherst, slated for completion in August.
As a dynamic Marketing Science Analyst at Zimmerman Advertising, Hannah spearheads transformative initiatives for Planet Fitness, leveraging her expertise in consultative services, media mix optimization, and the creation of forecast models tailored to distinct ownership groups, thereby delivering impactful results. With a rich background in research institutions and political campaigns, Hannah brings a unique blend of analytical acumen and strategic insight to her consulting endeavors.
At the Bureau of Economic Business Research (BEBR) Network Science Institute, Hannah immersed herself in cutting-edge research methodologies in R-Studio, cross-collaboration, and advanced computing techniques. Her notable contributions included pioneering work on disinformation related to COVID-19 and gender-equity research. At UMass Amherst, Hannah collaborated with data engineers and played a pivotal role in crafting R-packages, showcasing her commitment to innovative methodologies.
With a focus on building distinctive methodologies, political psychology, and understanding the nuanced impact of campaign aids on eliciting emotional responses, Hannah's expertise positions her as a subject matter expert in the realms data analytics and social science. Notably, she attributes many of her unique perspectives in marketing to her role as a data analyst on the Denise Grimsley campaign.
Hannah, originally hailing from Central Florida, epitomizes passion for politics, literature, and adventure. In her free time, this goal-oriented and fun-loving professional can be found baking, exploring new destinations, and curating her collection of vinyl records. As she embarks on the journey of establishing a marketing consulting firm, Hannah Rosenbaum emerges as a visionary leader, weaving together data-driven strategies and innovative solutions for clients in a dynamic and engaging manner.
AREAS OF EXPERTISE
R-Studio
Python
STATA
Power BI
UI/UX Wireframe Design
Campaign Measurement Pacing
Digital Media Campaigns
Microsoft Excel Certified
Microsoft Office Specialist
Hannah has an uncanny ability to read people, which enables her to collaborate effectively on projects. She goes out of her way to make her clients comfortable.
With a very strong vision for the work to be done, Hannah is passionate about every project she works on.